April 8, 2014 in Work Smarter
For job seekers, your resume is make or break. It’s the first point of contact with a hiring manager, regardless of company size. When I see a friend or potential applicant make use of the Objective sentence in their resume, I feel the slightest cringe when it is structured along the lines of…
Objective: “Seeking a challenging position leveraging analytics skills that will enhance my leadership skills and technical background.”
I’ve definitely written Objective statements like this before.
The question you have to ask yourself is this: What is your objective from the POV of a potential employer? A hiring manager reading this is usually thinking just one thing: WIIFM (What’s in it for me?)
They would be more inclined to move you forward if your objective was positioned from the company’s perspective as opposed to your own.
Some alternatives that could work:
“To share my experience of sales and marketing analytics to help a fast-growing tech startup to better understand their customers, developing best in-class dashboards and reports, and training future hires to do the same.”
“Seeking a position that allows me to directly increase the lifetime value of existing customers at X through my analytics, engineering and client-facing business background.”
By taking this approach, your resume shares how you plan on actually creating value, while giving the hiring manager ammo/talking points for championing you.
Imagine him or her saying, “Take a look at Jeremy, he’s the one who wants to help our company improve our reporting and mobile app tracking. He’s got a bachelors in engineering and was also previously a consultant. Let’s have a chat with him next week.”
Yes, one could just include this in the cover letter, but I recommend putting it in the resume. Cover letters have a tricky little tendency of getting lost.